Marketing Bachelor's Degree Program

• 100% online
• Earn industry-recognized certifications while earning your degree
• Learn real-world marketing applications, including social media, digital marketing, E-Commerce, AI, and SEO
• Competitive Tuition; Financial Aid available; Scholarships, Payment Plans and Transfer Credit friendly
• Six Start Dates
• Fast Track option for students to begin graduate coursework during their undergraduate program

• ACC 101: Financial Accounting 3 credits
• ACC 102: Managerial Accounting 3 credits
• BUS 120: Business Law 3 credits
• BUS 250: International Business 3 credits
• FIN 210: Financial Management 3 credits
• MGT 101: Principles of Management 3 credits
• MGT 315: Organizational Behavior 3 credits
• MKT 220: Principles of Marketing 3 credits

All major requirements must be completed with a grade of 'C' or higher. This major requires 69 credits. See the full requirements for our Marketing major in our Official Catalog.

• Choose one of the following:
  BUS 201: Business Statistics
  MAT 105: Statistics
  PSY 216: Psychology Statistics3 credits
• Choose one of the following:
  ECO 103: Macroeconomics
  ECO 104: Microeconomics3 credits
• Choose one of the following:
  Lean Management
  Agile Development & Management
  MGT 460: Fundamentals of Project Management
  MGT 327: Organizational Change
  **OEL 530: Organizational Development3 credits
• MGT 330: Diversity & Inclusion in the Workplace3 credits
• PHL 485: Business Ethics & Individual Values3 credits
• Public Relations3 credits
• Social Media Marketing3 credits
• Artificial Intelligence for Marketing3 credits
• Market Research and Consumer Behavior3 credits
• Digital Marketing3 credits
• Build, Launch, and Manage E-Commerce Stores3 credits
• Marketing SEO Strategy3 credits
• Customer Loyalty, Retention, and Activation3 credits
• *Strategic Management3 credits
• *Marketing Capstone3 credits

*Courses must be taken at Charter Oak.

**This course must be approved as part of the Fast Track Undergraduate to Graduate Degree Program. Fast Track programs offer approved undergraduate students the opportunity to enroll in graduate credits to be used towards the completion of their undergraduate degree program at Charter Oak. This will not only allow for the completion of an undergraduate degree but will also allow undergraduate students the advantage of beginning a graduate program with the opportunity of completion within *one year upon graduation from the undergraduate degree (*full-time course load is required).

Eligibility Guidelines

• Students must have and maintain a minimum undergraduate Charter Oak GPA of 3.0.
• Students must have completed at least 90 credits toward their Bachelor's degree prior to taking Graduate level courses.
• Four Graduate level courses will replace specific Undergraduate major requirements and electives.
• Only one Graduate level course can be taken in each 8-week term.
• For Graduate courses taken at the Undergraduate level, a student must earn a final grade of B- or better to be transferred to their Graduate record.
• Students in the accelerated Fast Track program may not use Credit for Prior Learning towards graduate credits.

Students who graduate with a major in Marketing will be able to:

• apply the concepts, theories, and relationships among the functional areas of an organization, including the ability to explain the nature and construct of an organization;
• design strategic marketing practices. This will include such areas as marketing research, consumer behavior, customer acquisition and retention strategies, and public relations. Additional areas include digital marketing including SEO techniques, social media strategies, leveraging artificial intelligence for targeted marketing campaigns, and driving brand loyalty;
• explain the global environment of business including the political, social, and intercultural sensitivities that exist in society that are important to the development of meaningful relationships and success in business and in life;
• demonstrate professional business behavior, social responsibility, and ethical decision making and conduct; and
• demonstrate effective critical thinking, decision-making, problem solving, organizational leadership, teamwork; oral and written communication skills utilizing tools such as AI, research databases, and other tools as required.