Course Description
This course offers a framework for developing not only an understanding of the entrepreneurial method, but also the entrepreneurial mindset as a life skill. Critical thinking and innovation will be emphasized as part of the business creation process. A business model will be developed for a business concept by determining its mission, value proposition, target market, channels, revenue stream, costs, financing/funding, key partners, and key resources. Students will be exposed to issues faced by entrepreneurs who start new businesses and their importance to new venture success. (3 credits)
Prerequisites
- ENG 101: English Composition 1
- ENG 102: English Composition 2
Student Learning Outcomes (SLOs)
Students who successfully complete this course will:
- Discuss entrepreneurship and analyze entrepreneurs.
- Evaluate business opportunities.
- Assess marketing needs and validate the market.
- Explain the difference between business models and business plans.
- Analyze the types of pitches and design a pitch script for an investor.
- Incorporate a revenue model, pricing, and profit forecasting into your business model that shows the importance of understanding of financial management and funding.
- Describe legal issues an Entrepreneur needs to be aware of and why.
- Describe a new-venture team and discuss the primary elements that form such a team.
- Discuss growth strategies.
- Design a business model.
Course Activities and Grading
| Assignments | Weight |
|---|---|
Discussions/Assignments | 42.5% |
Quiz (Week 2) | 4% |
Test 1 (Week 3) | 17% |
Test 2 (Week 6) | 17% |
Test 3 (Week 8) | 17% |
Final Comments and Pivot Summary (Week 8) | 1% |
Self-Evaluation (Week 8) | 1.5% |
Total | 100% |
Required Textbooks
Available through Charter Oak State College's Book Bundle
- Barringer, Bruce and Duane Ireland. Entrepreneurship: Successfully Launching New Ventures. 6th ed. Prentice Hall, 2019. ISBN-13: 978-0-13-4729996-1 [Looseleaf version]
Course Schedule
Week | SLOs | Readings and Exercises | Assignments |
1 | 1,2 | Topics: Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas
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2 | 2,4 | Topics: Feasibility Analysis, Business Plans and Business Models
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3 | 2 | Topics: Industry & Competitor Analysis
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Test 1 SLOs 1,2,4 | |||
4 | 3,5 | Topics: Marketing; Intellectual Property
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5 | 3,7,8 | Topics: New Venture Team; Legal and Ethical Foundation; Biz Brief
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6 | 6 | Topics: Financial Controls
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Test 2 SLOs 3,5,6,7,8 | |||
7 | 4,6 | Topic: Financing and Funding; Putting It All Together Into A Business Model
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8 | 1-10 | Topics: Strategic Planning for Growth; Franchising; Closure of Course
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Test 3 SLOs 1-10 | |||
COSC Accessibility Statement
Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.
COSC Policies, Course Policies, Academic Support Services and Resources
Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.